How To Use Hyperlinks Effectively in PPT Presentation Design

Nov 2, 2023
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Incorporate Hyperlinks in PowerPoint presentations and make them more interactive and engaging.

Presentations have long been a fundamental tool for conveying information. But are we maximizing their potential? Enter hyperlinks in PPT presentation design: a simple yet transformative feature that can redefine how your audience interacts with your content. Let's explore their magic

What are Hyperlinks?

Hyperlinks, commonly seen as underlined text or clickable buttons, are pathways that lead your audience to a different slide or even an external source. In the realm of PowerPoint presentation design, they're not just links but powerful engagement tools. With a single click, they can transport your audience to a world of additional information, making your presentation interactive, dynamic, and user-centric. They make it easy to navigate between different documents or resources, both online and offline.

Learn about the different types of Hyperlinks you can use.

4 Common Types of Hyperlinks That People Use Regularly

Hyperlinks can be used in a variety of ways. We found 4 common types of hyperlinks and have included a brief explanation of each one below:

Text Hyperlinks

Description: These are the most commonly seen hyperlinks, usually distinguished by underlined and colored text; usually blue. Clicking on this type of link directs users to a specified destination.

Use: They're frequently found on websites, emails, digital documents, and other platforms where navigation or reference to additional content is essential.

Example: Click here for more information.

Image Hyperlinks

Description: As the name suggests, these are images that act as clickable links. Rather than underlined text, the user clicks on an image to be directed to the linked resource.

Use: Websites, digital marketing materials, and email campaigns often use image hyperlinks to make their content visually appealing and interactive.

Example: A company logo on a website that, when clicked, redirects the user to the homepage.

Bookmark Hyperlinks

Description: These hyperlinks redirect the user to a specific section or point within the same document or webpage, rather than to a different page or external resource.

Use: They are particularly useful in long-form content where quick navigation between sections is helpful, such as academic articles, long blog posts, or eBooks.

Example: A table of contents at the top of a long article where each item links to the respective section below.

Button Hyperlinks

Description: These are interactive buttons that users can click to navigate to another resource. They offer a more dynamic and noticeable way to feature links, especially in digital design.

Use: They're especially prevalent on websites for call-to-action prompts, navigation menus, and on digital forms.

Example: A "Sign Up" button on a website that redirects users to a registration page.

Besides these, you can also use HTML hyperlinks in your presentation. Let’s learn more about this kind of hyperlink.

What are HTML hyperlinks?

HTML hyperlinks, commonly known simply as "links," are a fundamental aspect of the web that allow for the interconnection of various web pages. They are usually created using the '<a>' (anchor) tag, enabling users to navigate from one web page to another, either on the same website or on different websites.

Here's a simple example of an HTML hyperlink:

Image shows a simple HTML hyperlink.

When a user clicks on "Visit" they will be taken to the URL specified in the 'href' attribute, which in this case is ""

Hyperlinks can point to different types of resources, not just web pages. They can link to image files, downloadable files like PDFs, email addresses using the 'mailto': scheme, and many other types of content.

Here are some variations:

Image shows what an Internal hyperlink looks like in HTML code.

1. Internal Links

These links navigate to a different section of the same web page. They're often used for navigation menus or "back to top" features.

Image shows what an External hyperlink looks like in HTML code.

2. External Links

These links point to a different website altogether. The target="_blank" attribute ensures the link opens in a new browser tab or window.

Image shows what an Email hyperlink looks like in HTML code.

3. Mail Links

These open the user's default email client to send an email.

Image shows what a Download hyperlink looks like in HTML code.

4. Download Links

These links prompt the user to download a file.

Image shows what a Telephone hyperlink looks like in HTML code.

5. Telephone Links

These links initiate a phone call when viewed on a device with phone capabilities.

Now that you’ve understood the different types of hyperlinks available for use, let’s find out what the benefits of using hyperlinks are.

Why Are Hyperlinks Important in Presentations?

Hyperlinks make your presentations come alive. They allow the audience to interact, choose their path, and dive deeper into topics. Instead of a one-way flow, hyperlinks make your slides flexible and tailored to the audience's interests. Plus, they give a polished, professional touch. Ready to discover how? Dive in!

They Offer Better User Interaction

Hyperlinks make presentations more interactive. Instead of just watching, your audience can click to choose what they see next. This makes people more involved and helps them remember the content better.

You Can Customize Navigation

Older presentations just go in a set order. But with hyperlinks, you can make a path that fits your audience. This means people can skip to what interests them the most, making the presentation faster and more relevant. This is extremely useful in corporate presentations, sales decks, and even human resources presentations.

They Allow You To Link Additional Information

Simplicity and clarity are of the utmost importance in effective presentations. Therefore you don't want to cram too much onto one slide. Hyperlinks let you add more info without making things messy. Whether it's a detailed chart or a short video, people can click to see more if they want to.

They Give Your Presentation Flexibility and Adaptability

Hyperlinks let you jump around in your presentation. If your audience wants to go back or learn more about a topic, you can do it right away. This makes your presentation more flexible and better suited to what people want to hear.

Storytelling Becomes More Fun

With hyperlinks, you can let the audience choose how the story goes. This makes your presentation more fun and keeps people engaged. They get to be a part of the story, instead of just being listeners.

They Give Your Presentation a Professional Look

Using hyperlinks wisely makes your slides look smart and well-planned. It shows you've thought about what your audience might ask or want to see next. Such attention to detail, paired with a polished design, boosts your and your company’s reputation and credibility.

With the prowess of hyperlinks, every presentation can be a masterclass in engagement and efficacy. Embrace this feature, and let your content truly shine!

How to Create, Edit, and Manage Hyperlinks in PowerPoint

Now that you understand the different types and benefits of using hyperlinks in PowerPoint, let's delve into the specifics of how to create, edit, and manage them effectively.

Creating Hyperlinks in PowerPoint

To create a hyperlink in PowerPoint, follow these simple steps:

  1. Select the text, shape, or image you want to convert into a hyperlink.
  2. Right-click the selected item and choose "Hyperlink" from the context menu or click the "Insert" tab and choose "Hyperlink" from the "Links" group.
  3. In the "Insert Hyperlink" dialog box, choose the desired link type (e.g., Existing File or Web Page, Place in This Document, Create New Document, or Email Address).
  4. Enter the appropriate information for the chosen link type and click "OK" to create the hyperlink.

Here’s a visual aid on how to create hyperlinks in PowerPoint.

Editing Hyperlinks in PowerPoint

To edit an existing hyperlink in PowerPoint, follow these steps:

  1. Right-click the hyperlinked item and choose "Edit Hyperlink" from the context menu.
  2. In the "Edit Hyperlink" dialog box, modify the link type or associated information as needed.
  3. Click "OK" to save your changes.

Managing Hyperlinks in PowerPoint

To manage and organize your hyperlinks in PowerPoint, consider the following tips:

  • Use descriptive text for your hyperlinks to indicate the content or action associated with the link
  • Group related hyperlinks under meaningful headings or in dedicated sections, ensuring that your presentation remains organized and easy to navigate
  • Check all hyperlinks for accuracy and functionality before presenting to ensure a smooth, professional experience for your audience

5 Awesome Things You Can Do With Simple Hyperlinks

Think hyperlinks are just for websites? Think again! In presentations, they can transform a simple slide into an interactive experience. From guiding your audience to hidden content to spicing up your stories, here's how these tiny links can create big impacts in your talks. Let's dive into the exciting world of hyperlinks in presentations!

1. Interactive Table of Contents

Use hyperlinks to make a clickable table of contents in your PowerPoint. Instead of just a list, make parts of it clickable. This helps people jump to different parts of your talk. It's great for long talks or when you have an audience with different interests. It makes it easy for people to find what they want to hear.

2. Custom Navigation Buttons

Add your own buttons to your PowerPoint slides using hyperlinks. Link these buttons to certain slides or parts of your talk. This adds a personal touch and a cool way to guide your audience through your talk, keeping them tuned in.

3. Hidden Content and Easter Eggs

Add a fun twist to your slides by hiding extra info or surprises, called "Easter eggs." With hyperlinks, you can make these secrets show up only when clicked. This adds a fun, interactive layer to your talk that can make it stand out.

4. Interactive Infographics

Use hyperlinks to make parts of your charts or graphs clickable. When clicked, these can show more info or data. This not only makes your slides look good but also gets your audience to interact with them, making your talk both fun and informative.

5. Dynamic Storytelling

With hyperlinks, let your audience pick what part of your talk they want to hear next. This makes for a personalized and interactive talk that keeps people engaged. It's great for topics where the order isn't super important, allowing for a more open and dynamic discussion.

Using Hyperlinks to Their Full Advantage

Unlock the full potential of hyperlinks in PowerPoint to create engaging, interactive, and memorable presentations. With this guide, you are now equipped with the knowledge and skills to transform your presentations and impress your audience.

However, if you're looking to create truly high-quality fresh presentations with effective hyperlinks, consider partnering with Deck Sherpa, a top-notch presentation design agency catering to multinational companies across the globe. Our team of experts will help you create visually stunning and impactful presentations that resonate with your target audience. Don't settle for ordinary – elevate your PowerPoint game with Deck Sherpa. Visit our website or contact us today to learn more about our services and how we can help you make a lasting impression.