5 ways to give your Business Presentation a visual boost 

Sep 4, 2022
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Designer demonstrating how to give a business presentation a visual boost

In any organization, the easiest way to communicate information and ideas, and guide people is to present these with data and context. It’s inevitable that you will have to create PowerPoint presentations as long as you belong to any sort of corporate or academic workforce. However, it’s no easy feat to create a business presentation with relevant facts and figures, and information that you need to convey to your audience. This is often made worse by the fact that such presentations are designed badly, boring and difficult to follow. However, there is a fix for these problems and this article will explain it all in more detail.

Making your Business Presentation memorable

There are a few ways in which you can make your business presentation less cumbersome and more memorable. We’ve listed them below.

Make your slides less text-heavy 

The first thing that comes to mind here is to use bullet points in lieu of long-winded sentences. While they are helpful in some cases, they’re not the most effective when it comes to communicating information in a business presentation.

Therefore, what you have to do here is break down the information into smaller chunks. Only keep the key points and get rid of filler words. In this way, you can do away with long and large paragraphs and what remains is shorter phrases that can be put into call-out boxes, etc. Or you could even turn information into an image with a creative yet legible font with a brightly colored background.

Include maps with locations

It’s common practice for companies to include information about locations, globally or nationally, where they have made an impact. This could relate to either products or services. More often or not, this mention happens in the form of a really tiny paragraph or a list that won’t even get more than a cursory glance. The fix here is to include a map where you want to show the audience locations where your business has had an impact. It’s definitely more visual, interesting, and more likely to leave an impression on the audience. You can use the map to show year-on-year sales or company growth in terms of stores, showrooms, and even manufacturing units. To avoid overloading one map with all of these, if you want to offer up all this information, include multiple maps. It’s an excellent way to break down the information in a way that the audience can relate to and understand.

Color code your work in your business presentation

No, we don’t mean that you should use every color in PowerPoint’s color palette in your business presentation. If you do that, it’s going to look cluttered and defy the purpose of getting your audience’s attention and helping them understand the information at hand. Use contrasting colors to distinguish between pieces of information or show how important they might be. Color coding also manipulates the audience into getting certain ideas about certain information. For example, yellow is a warning, red signifies danger or something negative, and green is positive. Another use of color coding is in case you are presenting information on a special project. For e.g., a green initiative. In this case, you could go with green tones throughout this particular presentation. Or in the case of brand guidelines, use your brand’s colors and logos. If yours is an established brand, the audience will be that much more familiar and actually look forward to the presentation.

Show them timelines in your business presentation

One of the main objectives of a business presentation is to show the company’s growth over a certain time period. This includes milestones achieved along with dates and events in the company’s history. This is why it’s important to include a timeline that is more visual rather than offering up the information as a bulleted list. This is similar to the idea of using maps to highlight locations. Similarly, you could create a simple infographic or timeline design to highlight important dates in your business presentations.

Substitute text with labeled images in your business presentation

Text-heavy presentations are completely unpleasant to sit through and often difficult to understand. Companies generally want to put out a ton of information through a business presentation. Unfortunately, this is in no way beneficial to them or their audience. It would be ideal to be able to remove every vestige of text from a business presentation. However, this is not at all possible given that this is a formal presentation. Therefore, the alternative is to replace text with labeled images wherever possible. For e.g., the subject of your business presentation is a new product and its features. Simply insert an image of the product and just label it with the different features and other keywords. Use shapes or call-out boxes, with animations added to these, making them clickable, which gives you time to explain each feature individually using simple language. Also, include images of the product being used by customers so that the audience can see exactly how it will look and work.

Create a stellar business presentation with these tips

It’s amazing how tips like the above ones can turn your business presentation into a work of art. However, we get that it might take time and energy that you don’t have. This is why we urge you to get in touch with our team of expert presentation designers at Deck Sherpa, who can get the work done in half the time. Visit the Deck Sherpa website for a peek at the work we’ve done. You can also pick up the phone and call 18001215955 or send us an email at [email protected] for a quote.